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| Your Internet TV (IPTV) News Resource ... |
Thursday, May 08, 2008 --- 76 days ago http://feeds.feedburner.com/~r/Tvovernet/~3/286221737/IPTV+To+Drive+Takeup+Of+Pa
| The pay-TV market in Western Europe is
generally considered to be mature, but the increasing deployment of IPTV services
will see the market enjoy a modest rate of growth in the number of households subscribing
to pay-TV services, according to the latest research published by Analysys Mason,
the premier advisors on telecoms, IT and media.
According to the Analysys Mason report, Pay
TV in Western Europe: market sizings and forecasts 2005–2013 , the number of households
subscribing to pay-TV services will increase at a CAGR (Compound Annual Growth Rate)
of 3.2% from 90.6 million in 2007 to 109.2 million by the end of 2013.
“The adoption of IPTV services will be driven by a combination of factors, including
the proliferation of multi-play strategies; latent broadband growth; improving brand
recognition, broadening content offerings, and the general move towards digital TV
services as the analogue TV signal is switched off in Western Europe,” explains the
report’s author Richard Hadley. “However, the growing popularity of IPTV among households
will contribute to a slow down in pay-TV spend as these predominantly lower-value
TV packages are increasingly bundled with telecoms services.”
Key findings from the new report include:
Spend on pay-TV subscriptions, including expenditure on PPV/VoD services, will grow
at a CAGR of 4.5% from EUR21.5 billion in 2007 to EUR28.0 billion by 2013
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