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| Your Internet TV (IPTV) News Resource ... |
Tuesday, May 13, 2008 --- 72 days ago http://feeds.feedburner.com/~r/Tvovernet/~3/288921457/IPTV+Operators+Searching+F
| In the past five years, IPTV has grown
from a handful of deployments by a few pioneering telcos and ISPs to an established
part of the pay-TV landscape with services spanning the globe from Australia to the
Ukraine. But now, according to ABI Research, this “adolescent” industry must find
ways to create a distinct identity so it can continue to grow and prosper, with IPTV
operators creating unique service offerings that are differentiated from the traditional
video services of their key competitors.
Some services have recently crossed the symbolically important 1-million-subscriber
threshold. But, says senior analyst Cesar Bachelet, “IPTV operators must now leverage
the characteristics of the new platform to produce a differentiated offering, redefining
the experience of television.”
How are they to do this? Bachelet offers several suggestions.
Operators should focus on integration of Web content (text or video) with traditional
broadcast content. New technologies offer the ability to pull real-time feeds from
the Web and combine them with broadcast video content.
Offering subscribers the ability to access the EPG (electronic program guide) and
DVR functionality through any Internet-connected device, e.g. a PC, mobile handset,
or portable device.
Targeted advertising. IPTV’s interactivity and personalization allow much more effective
ad strategies than conventional broadcast.
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