IOC eyes healthy profits from Beijing Games - Yahoo! Sports -

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IOC eyes healthy profits from Beijing Games

Thursday, May 08, 2008 --- 78 days ago

http://us.rd.yahoo.com/sports/rss//SIG=12ecbrb4l/*http%3A//sports.yahoo.com/oly/

From its dangerously empty coffers in the late 1970s to the multi-billion-dollar revenues from the Beijing 2008 Games, the International Olympic Committee (IOC) has managed a remarkable commercial transformation of its prime product, the Olympic Games. ...

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