Posted By: Darren Rovell Don't expect any Olympic athletes to cash in on their fame with a new endorsement deal from a non-Olympic sponsor until next Thursday. That's because, according to a new rule unilaterally imposed on the athletes by the International Olympic Committee, the Olympic Games period actually is defined as taking place from Aug. 1 to Aug. 27. Read More Topics: Consumers | Endorsements | Television | Media | Marketing | Advertising | Sports Sectors: Retail | Media MEDIA: PHOTO Permalink ...
Anytime
Posted By: Darren Rovell Don't expect any Olympic athletes to cash in on their fame with a new endorsement deal from a non-Olympic sponsor until next Thursday. That's because, according to a new rule unilaterally imposed on the athletes by the International Olympic Committee, the Olympic Games period actually is defined as taking place from Aug. 1 to Aug. 27. Read More Topics: Consumers | Endorsements | Television | Media | Marketing | Advertising | Sports Sectors: Retail | Media MEDIA: PHOTO Permalink ...