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 6/10 Very Good --- www.mediabistro.com http://www.mediabistro.com/tvnewser/rss
Thursday, May 15, 2008 --- 72 days ago http://www.mediabistro.com/tvnewser/politics/how_the_nets_covered_the_edwards_en
 The timing of tonight's John Edwards endorsement of Barack Obama , in the middle of the 6:30 live feed of the evening network newscasts, created a dilemma for the broadcasters: take it live or turn it around.
Here's how ABC, CBS, and NBC worked it out:
• ABC — World News began with a live picture with Charlie Gibson delivering the news of the endorsement saying, "we'll go to the rally momentarily when the speaking begins." He then turned to the earthquake aftermath in China. At 6:36pmET, Gibson was joined by David Wright at the event in Michigan and George Stephanopoulos in Washington. Including the Wright set up piece, ABC spent nearly six minutes on the story. "Timed for maximum exposure. Timed to coincide with the evening newscasts," said Gibson. For the later feeds, Gibson led with the news including a short soundbite from Obama and the longer endorsement soundbite from Edwards.
• CBS — at 6:30ET Katie Couric led with the story with correspondent Dean Reynolds live in Grand Rapids. It was not treated so much as a live news event, but rather as a backdrop for their lead story. For the later feeds, Couric's follow-up Q&A with Reynolds occurred while Obama was speaking, then at the end of the West Coast feed (around 6:56pmPT), Couric repeated the news paraphrasing Edwards' endorsement of Obama.
• NBC — at 6:30pmET Brian Williams also led with the story with correspondent Lee Cowan in Grand Rapids, but ... |
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