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 1/10 Low --- www.content4reprint.com http://www.content4reprint.com/business/advertising/feed.xml
| Most recent high quality published articles about Advertising on Content for Reprint ... |
Monday, April 14, 2008 --- 85 days ago http://www.content4reprint.com/business/advertising/headlines-get-attention.-cop
| Google ad copy and you will have your choice of 85,000,000 websites! With so much information available on this subject, I find it puzzling that the majority of newspaper ads have weak copy. Pick up any newspaper anywhere and actually read the copy in the display ads. Here is a quarter page ad for an electronics store headlined ALL OUT BLOW OUT! This ad crams 20 tiny photos of various electronic products into 32 square inches of space with a large price, the name of the item and one measly line of copy. 12 additional items are line listed with just their price. This electronics store ad looks pretty much like every other ad for electronics stores: borax and boring! Why not use the same space and feature ONE major item like a big screen TV and then write a benefit (what is in it for me?) for every feature (what the television does or has)? Difficult? Not really! Write copy like your target audience talks. Use coffee shop English. Write copy as though you are talking to ONE person eye-to-eye. Next is an ad for general hardware store - a half page ad headlined FALL HOME IMPROVEMENT SAVINGS! This ad shows 17 items each one illustrated with black and white clip art showing a small regular price and a large bold sale price. Each item has one to three lines of bullet copy listing features. Give your target audience a reason to shut off their TV, get their fanny out of their La-Z-Boy and bop down to your store ... |
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