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TechCrunch - Tracking Web 2.0

  TechCrunch

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TechCrunch profiles the companies, products and events that are defining and transforming the new web. TechCrunch is written by Michael Arrington. ...

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Greystripe Monetizing iPhone Games With Ad Platform
Friday, July 18, 2008 --- 33 days ago
http://feeds.feedburner.com/~r/Techcrunch/~3/339479107/
The current iPhone App Store revenue share model - a 70/30 split for the sale of apps, generally in the $0.99-$9.99 range - doesn’t exactly reward developers for producing addictive games. Greystripe, an advertising network for mobile games, has stepped in to compensate developers for every time their games are played, not just for [...] ...




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