Internet marketing consultant and expert Andy Beal, and contributing experts, keep their finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed. ...
When Google decided to buy DoubleClick, it sent some shock through the search marketing industry. DoubleClick has owned Performics, the third largest affiliate network, since 2004. Performics not only provided affiliate marketing services, but also search-engine marketing (SEM) and search-engine optimization (SEO) services.
Suddenly it looked like agencies would be competing against Google - a serious [...] ...