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Sunday, April 20, 2008 --- 96 days ago http://www.e-janco.com/Infrastructure.html
| (IDG News Service) For the second straight month, a
comScore
report suggests that Google Inc. 's revenue engine is slowing down, highlighting again the
perils of the company's overwhelming dependence on a single type of online
advertising to fuel its business.
The report is available only to comScore clients,
but a comScore spokesman said that its findings are accurately rendered in a
note authored yesterday by Citigroup analysts Mark Mahaney and
James Samford.
A key takeaway from the Citigroup analysts: In
February, clicks on Google's U.S. search ads grew 3.1% year-on-year. Considering
that February had 29 days, the growth rate would probably have been flat without
the extra day, Mahaney and Samford wrote.
Coupled with a 0.3% year-on-year decline in
January, also per comScore, a trend is emerging that Google's pay-per-click
(PPC) ad business may be losing steam, after powering the search company to
mindblowing levels of revenue and profit growth for
years. ... |
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