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FeedRank: 7/10  7/10  Very Good  ---  blog.searchenginewatch.com
Provides constant updates of the latest search engine marketing and other search news from Search Engine Watch and across the web. ...

 

 
Friday, July 18, 2008 --- 33 days ago
Google revenues topped $5.37 billion for the quarter ended June 30, 2008, an increase of 39 percent compared to the second quarter of 2007. That's also an increase of 3 percent compared to the first quarter of 2008. But those numbers still disappointed investors who basked in the glow of Google's growth and perhaps lingered a little too long in the sun. The big news? Weakness in key sectors such as real estate, where paid search has proven resilient in the face of the recession. As SEW readers know, Auto finance average CPC was down in June ; as was the total Finance category. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the second quarter of 2008, TAC totaled $1.47 billion, or 28 percent of advertising revenues. "Strong international growth as well as sustained traffic increases on Google's web properties propelled us to another strong quarter, despite a more challenging economic environment," said Eric Schmidt, CEO of Google, in a statement. "As we continue to focus on innovating in our core business of search, ads and apps, we also look forward to enhancing the experience of our users and expanding the reach of our advertisers and partners with new technologies and formats, particularly as our integration of DoubleClick gains momentum and creates new opportunities in display advertising and elsewhere." Highlights of the 2nd Quarter: Google Sites Revenues ...




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