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New Zealand Herald - Motoring

Feed URL  New Zealand Herald - Motoring

FeedRank: 6/10  6/10  Very Good  ---  syndication.apn.co.nz
http://syndication.apn.co.nz/rss/nzhrsscid_000000009.xml
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Good Oil: Toyota publicity campaign for iQ
Friday, August 01, 2008 --- 113 days ago
http://www.nzherald.co.nz/index.cfm?c_id=9&objectid=10524801&ref=rss
Toyota has unleashed a novel guerrilla marketing campaign on Italian drivers to publicise the launch of its new iQ minicar later this year: it stuck magnetic adverts on the sides of parked cars to show just how short the iQ is. The... ...




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