All the talk is about LBS and social media, but I think the folks at Trails.com have a valuable proposition, too. The site now offers not just searchable maps, but a full social network build on Pluck. Unlike freebies such as FaceBook or MySpace, the business model here is subscriptions (you get map downloads, trailguides non-subscribers cannot access) and I suspect the powers that be figure an "exclusive" social network is another key draw. - press release ...
Anytime
