(Found at divinecaroline.com ) Here's an eye-catching way of raising awareness about food waste. The Instituto Akatu , a Brazilian organization aimed at making consumers more conscious about their choices, participated a few months ago in a campaign about food waste. It came up with a brochure that imitated the style of those used by supermarkets to advertise their weekly offers, but shows the food all rotten (in their estimation, 1/3 of all food purchased goes bad before being eaten --I guess this figure applies to Brazil). A group of actors posing as supermarket employees handed these out outside the supermarket, raising a good number of eyebrows, I bet. The brochure resonates with me not because it discovered any hidden fact --although 1/3 sounds like a *really high* proportion--, but because it reminds me of what I know is the case in my household and I'm not proud to admit: I'd swear that papaya was sitting in my fridge last night. And I think I've met that avocado before. What's strange to me is that I was raised in a home where pretty much nothing was ever wasted, so I'm already sensitive to this. Yet I buy more than needed because when I get to the market I see a price that's good, or I realize, surrounded there by the produce bounty, that I really should eat more fruits and vegetables, so I make purchases that are additions to my biweekly meals menu (I'm disciplined enough to get that done) but then don't find a way to fit th ...
Anytime
(Found at divinecaroline.com ) Here's an eye-catching way of raising awareness about food waste. The Instituto Akatu , a Brazilian organization aimed at making consumers more conscious about their choices, participated a few months ago in a campaign about food waste. It came up with a brochure that imitated the style of those used by supermarkets to advertise their weekly offers, but shows the food all rotten (in their estimation, 1/3 of all food purchased goes bad before being eaten --I guess this figure applies to Brazil). A group of actors posing as supermarket employees handed these out outside the supermarket, raising a good number of eyebrows, I bet. The brochure resonates with me not because it discovered any hidden fact --although 1/3 sounds like a *really high* proportion--, but because it reminds me of what I know is the case in my household and I'm not proud to admit: I'd swear that papaya was sitting in my fridge last night. And I think I've met that avocado before. What's strange to me is that I was raised in a home where pretty much nothing was ever wasted, so I'm already sensitive to this. Yet I buy more than needed because when I get to the market I see a price that's good, or I realize, surrounded there by the produce bounty, that I really should eat more fruits and vegetables, so I make purchases that are additions to my biweekly meals menu (I'm disciplined enough to get that done) but then don't find a way to fit th ...