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Wednesday, August 20, 2008 --- 140 days ago http://feeds.feedburner.com/~r/TriplePundit/~3/369959126/eco-cabs-emissions-and-
 Imagine you're drunk. Toasted. No way you're driving home. Too far to walk. No cash in your pocket, and the ATM card's back at home. Then you see it. This little green bug of a vehicle, pulling up to you, and someone says, "Need a lift? We don't charge." "Who are these people and what do they want?" you think. Or did you say that out loud? They proceed to tell you that they're from Eco Cabs , a company that is providing these emissions free cabs, for free, courtesy the sponsor enveloping their vehicle, 7UP in this case. On the ride home, you learn that your driver who is pedaling you home is not, in fact, bionic, but has the assistance of an electric motor to make carrying your sack of a body home. Wait, did they just call you a sack? Yes, you're in Ireland, after all, cheerfully delivered sarcasm is part of the bargain. EcoCabs is a Dublin based green taxi company who has created a win-win situation for all: A mobile billboard for the vehicle sponsor, on a vehicle that will likely attract much more attention, positive at that, then one of those trucks driving around city streets with billboards in tow. Riders get a safe, free ride home, or if they like, a tour around central Dublin. For everybody, they get reduced emissions in this often congested city, and reduced noise that would otherwise come from a typical taxi cab. For sponsors, they do more than just coat their vehicle in your branding. For example, Eco Cabs drivers can tell p ... |
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