Earnings Police Go After McDonald's (MCD) Premium Coffee - 24/7 Wall St.

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Earnings Police Go After McDonald's (MCD) Premium Coffee

Monday, July 21, 2008 --- 82 days ago

http://www.247wallst.com/2008/07/earnings-police.html

Probably the worst thing that ever happened to Starbucks (SBUX) was when McDonald's (MCD) went into the premium coffee business. Consumer Reports even rated the fast food chain's java ahead of the sludge that Starbucks is serving. McDonald's has 14,000 US stores, so it holds a natural advantage for product distribution. ...

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