Disney to create laboratory to test high-tech advertising for ABC, ESPN - Business

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Business with Reuters - International Herald Tribune

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Disney to create laboratory to test high-tech advertising for ABC, ESPN

Monday, May 12, 2008 --- 73 days ago

http://www.iht.com/articles/ap/2008/05/13/business/NA-TEC-US-Disney-Ad-Laborator

Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than other pitches? Is the sports ticker crawl distracting or does it add value to the 30-second TV spot? ...

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