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FeedRank: 5/10  5/10  Good  ---  www.tablethotels.com
Find out every day what is the hottest Tablet Hotels, scored by people who actually stayed and paid for their room. ...

 

 
Friday, July 04, 2008 --- 98 days ago
Rooms Service Public spaces Overall 18.5 out of 20 » About our scoring system and what it takes to be a Tablet Hotel The Continentale hotel is a Lungarno hotel, which means it's a Salvatore Ferragamo hotel. Why the chain of code names? Why not just come out and say it, Ferragamo in blinking neon, or at least radiant gold (a la Versace)? Why not at least take advantage of the opportunity to better position the brand, like Cerruti or Bulgari? Unlike those others, this is not a fashion concept hotel. And, to be fair, Ferragamo has been in the hotel game since 1955 — so this is clearly not an afterthought or a marketing scheme. Ferragamo, as Lungarno, is in this business with both feet (sorry), not just as some kind of co-branding experiment, but as a full-fledged business venture. Thus you will never see the Ferragamo name in your room, unless it is already attached to your footwear. Then why spend two paragraphs outlining the association? Because this is a hotel that is determined to win you over on its own, without coasting on a reputation earned in the fashion world. And it's a bit counter-intuitive at first, but consider this: as so many full-time hoteliers place visual flash above hospitality substance, here is a fashion hotel that prizes service over design. That said, the Continentale is not short on design. Architect/designer Michele Bonan went the (seemingly) safe route, with white predominating, but with unexpected accents of bub ...




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