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FeedRank: 1/10  1/10  Low  ---  prospere-magazine.com
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Thursday, August 21, 2008 --- 105 days ago
Cynthia Cheng Cindy Renée Mathieu, an alumna of the Ryerson and the International Academy of Design, is the brainchild behind the Sodaliscious and Club Soda clothing lines, launched in 2002 and 2007 respectively. Cindy’s Sodaliscious line, which is currently only available custome made, is described as clothing with a “European feel, something not really seen here in North America.” It’s something that one may see stars wear to premiers. The Club Soda line, on the other hand, is not only quirkier, but also targeted to a younger age group, about 15 to 25. In addition, Club Soda is a women’s clothing line, while Sodaliscious caters to both men and women. Club Soda Clothing is available at its online store, which launched on August 15. Cindy on the “typical” Sodaliscious and Club Soda clients: For Sodaliscious, the typical consumer would be someone who wants to stand out, yet look sophisticated at the same time. Sodaliscious wearers are generally those in their 20s and up, and are those looking to actually create trends rather than follow them. It also tends to have an arts and entertainment appeal. Club Soda is younger, more affordable look and pieces are more appealing for everyday wear. On her designer influences: Definitely Alexander McQueen and Galiano. Both have high end, haute couture designs with a sense of originality. I especially like their use of fabric and techniques as well as the way they are presented, including the use of ...




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