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 10/10 Excellent --- green.yahoo.com http://green.yahoo.com/rss/blogs/all
| Updates from all of Yahoo!'s environmental blogs. ... |
Sunday, July 20, 2008 --- 41 days ago http://green.yahoo.com/blog/ecogeek/649/clean-tech-investing-for-ecogeeks.html
.jpg) As lovers of green gadgets, EcoGeeks probably know as much about what's new in clean technology (a.k.a., clean-tech) as anyone on the Web. So if you're thinking about investing in companies which make the technology you know and love, you will probably take comfort in the old adage that you should invest in what you know . An EcoGeek investing in clean-tech companies will have an advantage understanding how a company makes money and what is a needed innovation with a large market , and what is simply a bizarre curiosity . More importantly, an EcoGeek knows that any maker of EVs will have to cope with endless competitors , and they're the first to know when LED bulbs are bright enough for general use. While knowledge of clean-tech is the great strength of the EcoGeek investor, this knowledge most likely arises from a love of clean technology. Just as "geek" implies technology expertise, it also connotes an obsession with technology which might interfere with the geek's social life . Unfortunately, an obsession with clean-tech has the potential to blind the unwary EcoGeek investor to the pitfalls of investing in a cool technology which might not turn out to be such a great investment . Investing in what you know is not the same as investing in what you admire . People who invest in something just because they admire the brand often find themselves buying at the top. Our aspirations and wants are in large part cultural, and others will be ... |
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