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| Most recent high quality published articles about Advertising on Content for Reprint ... |
Friday, April 25, 2008 --- 92 days ago http://www.content4reprint.com/business/advertising/chiropractic-marketing-101-c
| "Nothing Can Stop A Trane"... That's what I read this morning on the side of a big white truck, as I was pulling out of the health club parking lot. "What the heck does that mean", I thought to myself. "What are they selling?" Luckily, I was able to catch a glimpse of the company name also on the side of truck... "Tod's Air Conditioning" As the truck pulled out in front of me, I sat there for a few minutes thinking, "Hmmmm, maybe Trane is the type of air conditioner they install. Maybe it's the certification company behind their staff. Maybe it's the tools or machine they use to fix people's air conditioner. Or, maybe it's the name of their parent company or something." It wasn't until many hours later that I found out what they meant by "Trane", when... like the computer nerd I am... I went online and Google'd it. Fact of the matter is, how many people who see that truck, do you think actually take the time to find out what their tagline means by going online and doing some research? What do you think... uhhh.... maybe... NONE! (With the exception of the token person like me who has an insane passion for marketing.) So, what's that mean exactly to the company with the tagline? Well,that unless someone's an air conditioning insider, they're not going to have a clue what that tagline is supposed to mean to them, so the company's hard-earned advertising dollars are completely wasted. It's a mistake soooo many companies and profes ... |
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