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 5/10 Good --- deadspin.com http://deadspin.com/tag/top/index.xml
| Deadspin posts tagged 'Top' ... |
Thursday, July 24, 2008 --- 44 days ago http://deadspin.com/5028480/caleb-campbell-the-armys-loss-is-the-detroit-lions-l
| The Army blew it. They implemented a policy that was designed to draw attention to the unique skills and talents of their servicemen and, in the process, make it easier to recruit soldiers to the Army by attracting positive publicity and media attention. The policy was enacted in 2005 because filling the ranks of a volunteer army was increasingly difficult. Caleb Campbell ’s being selected by the Detroit Lions last April represented the fruition of that policy. Tens of millions of people were exposed to a guy who represented everything that was good about West Point and military service. Campbell’s engaging, humble, funny, smart, and a leader. I know from personal experience because I had the good fortune to train alongside him for the NFL Draft this past January-March. (Don't worry, I trained for comic relief.) But you don’t have to believe me to understand what a success the Army policy had been. You only have to read the words of Army spokesperson Lt. Col. Anne Edgecomb in an AP article last month: The real advantage for the Army is just the amount of publicity we get," Edgecomb said in an AP story published on June 13. "When you think about it, who's the best recruiter for the Navy you can think of? David Robinson. He's called the Admiral, for goodness sake. The attention that we get in our primary demographic to have someone playing sports who's in the Army, that's where (we) in the Army see the advantage in this program. Ab ... |
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