Becoming a strategic player within the company is a problem that plagues many business-to-business (B2B) market researchers. Computer Sciences Corporation's (CSC's) ResearchNetwork is a group that has successfully made the transition from tactical entity to strategic partner. Attributing to its success is its residence in the innovation wing of the company, allowing it to be an agnostic and forward-looking group; its creation of products that address common strategic questions; and the specialization of research staff to provide strategic insight. Going forward, ResearchNetwork is looking to embed itself further in the business process, while expanding its global coverage and refining how it prioritizes work. ...
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