People have trouble remembering things sometimes, and this is especially true of people who have a lot going on in their lives or who deal with a lot of people Salespeople are among this group, because they are required to work with a lot of different individuals, both in their company and out in the rest of the world Not all people can do this, and many of the ones who are the best at it are good because they use CRM, or customer relationship management, software... ...