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 5/10 Good --- www.charlotte.com http://www.charlotte.com/122/index.rss
| News, sports and entertainment from Charlotte.com ... |
Saturday, May 17, 2008 --- 69 days ago http://www.charlotteobserver.com/business/story/627994.html
| The flagging economy may have pushed some Charlotteans to be more bold with their hair. Bookings are up at the Aveda Institute, a beauty school in South End that trains students to become hairdressers, estheticians and manicurists. The institute's director, Jason Blackwell, said people can be nervous at the idea of letting a student color and cut their locks. But not this year, which is shaping up to be the 4-year-old school's best. Bookings were up 33 percent in the first quarter, compared with the same time last year, Blackwell said. He believes consumers' uncertainty about the economy is driving them to try the institute, which offers hair cuts, color, facials, pedicures and other services at a considerable discount because the work is done by students. A hair cut and style, for example, that could run $100 or more at a high-end salon costs $15 at the institute. The school, which has 140 students, averages 160 appointments a day, he said. As of late April, it had 2,330 customers -- 630 of which were new. "I look at that 630 as they're budget shopping," Blackwell said. The economy has also changed some of the school's course offerings. It now brings in a financial planner to talk with students about subjects such as buying a home, budgeting and credit scores. He started offering more business-oriented classes after hearing from parents worried their children won't have the business skills needed to survive in a tough economy. "H ... |
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