Wed Jul 23, 2008 -- Several projects with TFT connections were previewed or celebrated at the world's biggest geekorama pop culture convention, which took root in San Diego July 24-27. Though it wasn't on the official schedule, Variety reports that Walden Media "took advantage of the two hour commute from Los Angeles to San Diego" to launch its campaign for the upcoming live-action sci-fi movie 'City of Ember' , directed by Gil Kenan MFA '02 ("Monster House"), "aboard an old-fashioned train car that introduced passengers to the fall film." Train ride, which featured props and costumes from the movie, served as an unconventional press junket for the captive audience of 23 key entertainment reporters and bloggers. Director Gil Kenan climbed aboard to unveil extended footage of the film, which is based on the Jeanne DuPrau fantasy novel of the same name. "The goal with something like this (event) is to create special awareness for the film. It needs to be nurtured," said Kenan, who admitted he was nervous about how his film clips would play amid the jostling of the train. "In an enormous hall with people dressed up like Klingons, (a film like this) can sort of fall on the floor." Variety's Anne Thompson was on the train : ...the train ride was a brilliant promo idea on the part of Fox Walden's Jeffrey Godsick, who commandeered two cars and attached them to a train, showed 23 journalists some footage of "Monster House" director Gil Kenan' ...
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