By Jean-Yves Piton I recently came across some remarkable facts about blogging. Did you know that, as of 2008, 70 million weblogs exist, about 120,000 new blogs are started each day or 1.4 new blogs are created every second, according to a report by David Sifry , founder and CEO of technorati . Impressive, isn’t it? And blogging keeps on growing universally! As a business professional, do yourself a favor: embrace this change rapidly. Thanks to a recent analysis of the online behaviors of over 2 million worldwide candidates performed by comScore , Six Apart and Gawker Media , we discovered that bloggers are “significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. Blog readers also visit nearly twice as many Web pages as the Internet average, and they are more likely to shop online.” Clearly, this fact alone should help you appreciate the importance of reaching out to this ever-growing target audience in order to grow your business. Equally important, do not underestimate the power of this innovative tool as part of your online marketing strategy worldwide. Search-engine marketing is predominantly gaining ground vis-à-vis other forms of online marketing. As you blog, your blog entries will consistently appear in search engines like Google and Yahoo , resulting in higher search-engine rankings to be seen by virtually anyone around the world. Needless to say, blogging is muc ...
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By Jean-Yves Piton I recently came across some remarkable facts about blogging. Did you know that, as of 2008, 70 million weblogs exist, about 120,000 new blogs are started each day or 1.4 new blogs are created every second, according to a report by David Sifry , founder and CEO of technorati . Impressive, isn’t it? And blogging keeps on growing universally! As a business professional, do yourself a favor: embrace this change rapidly. Thanks to a recent analysis of the online behaviors of over 2 million worldwide candidates performed by comScore , Six Apart and Gawker Media , we discovered that bloggers are “significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. Blog readers also visit nearly twice as many Web pages as the Internet average, and they are more likely to shop online.” Clearly, this fact alone should help you appreciate the importance of reaching out to this ever-growing target audience in order to grow your business. Equally important, do not underestimate the power of this innovative tool as part of your online marketing strategy worldwide. Search-engine marketing is predominantly gaining ground vis-à-vis other forms of online marketing. As you blog, your blog entries will consistently appear in search engines like Google and Yahoo , resulting in higher search-engine rankings to be seen by virtually anyone around the world. Needless to say, blogging is muc ...