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FeedRank: 6/10  6/10  Very Good  ---  www.pbs.org
XChange is Nightly Business Report's Blog. Stop by the XChange to read what NBR's reporters, producers, and achors have to say about a variety of business news topics. Some of the XChange's "hot" topics include energy, real estate, investing, technology, and goverment regulation. Once you've read the entries from NBR's authors, post your comments. ...

 

 
Thursday, July 24, 2008 --- 28 days ago
Big Pharmaceutical companies are big earnings gainers this quarter, thanks to strong overseas sales. That begs the question, why are US sales lagging? Aren't drugs one of the most recession-resistant sectors of the economy? When you need medicine, won’t you buy it, no matter what? Lehman analyst Tony Butler believes the sector is vulnerable to economic downturns in ways you might not expect. For example, it would be easy to theorize that people don't want to pay top dollar for brand name medications, so they "trade down" to generics. If that were the case, Butler points out, generic companies would be faring much better than the rest of the industry. But, he says, their sales have slowed too. Istead, he believes many people are going to over-the-counter alternatives. Instead of a prescription allergy medicine with an expensive co-pay, analyst say people will make do with Sudafed, or better yet -- the store brand equivalent of Sudafed. ...




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