There'll be little summer vacation for NBC's Today show. But while producers put together the Summer Concert Series and plan for Beijing Olympics coverage, EP Jim Bell is still talking about the show's past two weeks, which featured the Access Granted series and the ninth "Where in the World."
"I'm proud to see the franchise alive and as vibrant as ever," Bell told TVNewser in an interview this afternoon. "I thought you could make a pretty compelling case that this was the best year 'Where in the World' ever had. It is a testament to [ Matt Lauer ] and the production crew. They did a phenomenal job and we're overjoyed with the results."
Bell also noted the evolution of the series, which now includes segments into the third hour of the Today show as well as clues and games online.
Despite being the second-lowest rated "Where in the World" week, the Lauer travelogue saw its biggest increase over its season-to-date average since 2002 and the biggest lead over second place-Good Morning America in Total Viewers and the A25-54 demo since 2004.
Bell revealed what's next for the Today show, in a "dangerous" series beginning next week. Yes, it's still sweeps. continued... New Career Opportunities Daily: The best jobs in media
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Anytime
There'll be little summer vacation for NBC's Today show. But while producers put together the Summer Concert Series and plan for Beijing Olympics coverage, EP Jim Bell is still talking about the show's past two weeks, which featured the Access Granted series and the ninth "Where in the World."
"I'm proud to see the franchise alive and as vibrant as ever," Bell told TVNewser in an interview this afternoon. "I thought you could make a pretty compelling case that this was the best year 'Where in the World' ever had. It is a testament to [ Matt Lauer ] and the production crew. They did a phenomenal job and we're overjoyed with the results."
Bell also noted the evolution of the series, which now includes segments into the third hour of the Today show as well as clues and games online.
Despite being the second-lowest rated "Where in the World" week, the Lauer travelogue saw its biggest increase over its season-to-date average since 2002 and the biggest lead over second place-Good Morning America in Total Viewers and the A25-54 demo since 2004.
Bell revealed what's next for the Today show, in a "dangerous" series beginning next week. Yes, it's still sweeps. continued... New Career Opportunities Daily: The best jobs in media
...