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Killing three generals with two peaches The following article by Zhang Zhiyuan was translated from the original Chinese article by the Music 2.0 blog. The article, and an introduction by the translator, are republished here with permission. Baidu plots to divide and conquer music industry by Zhang Zhiyuan, translated and introduced by the Music 2.0 blog China’s rogue search engine Baidu has recently come under intense attack from a large swathe of the music industry including government appointed bodies like the Music Copyright Society of China (MCSC), the China Audio-Video Copyright Association (CAVCA) and domestic labels joining forces with international major labels and publishers in an unprecedented alliance against it calling on advertisers to refrain from advertising on Baidu. With its advertising lifeblood under threat, Baidu has attempted a divide and conquer strategy against the labels by announcing a partnership with 3 labels – Ocean Butterflies, Emperor Entertainment Group and Shanghai Huayi Group wherein it will be sharing advertising revenue on streaming music and music videos with them, though significantly, revenues from controversial mp3 downloads are not part of the equation. For dramatic effect, Baidu claims to have lined up an advertiser willing to put up a pool of more than RMB 10 mil (US$1.5 mil) which will be used for this revenue share, but has not even mentioned the advertiser’s name – and it is open to que ...
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Killing three generals with two peaches The following article by Zhang Zhiyuan was translated from the original Chinese article by the Music 2.0 blog. The article, and an introduction by the translator, are republished here with permission. Baidu plots to divide and conquer music industry by Zhang Zhiyuan, translated and introduced by the Music 2.0 blog China’s rogue search engine Baidu has recently come under intense attack from a large swathe of the music industry including government appointed bodies like the Music Copyright Society of China (MCSC), the China Audio-Video Copyright Association (CAVCA) and domestic labels joining forces with international major labels and publishers in an unprecedented alliance against it calling on advertisers to refrain from advertising on Baidu. With its advertising lifeblood under threat, Baidu has attempted a divide and conquer strategy against the labels by announcing a partnership with 3 labels – Ocean Butterflies, Emperor Entertainment Group and Shanghai Huayi Group wherein it will be sharing advertising revenue on streaming music and music videos with them, though significantly, revenues from controversial mp3 downloads are not part of the equation. For dramatic effect, Baidu claims to have lined up an advertiser willing to put up a pool of more than RMB 10 mil (US$1.5 mil) which will be used for this revenue share, but has not even mentioned the advertiser’s name – and it is open to que ...