Like many of us, Seattle Pi's Lawrence W. Cheek has been getting burned by poor product design , and is sick of it. He turned to Drew Carlson and Jerry Yamamoto, the industrial designers and founders behind Seattle's Slipstream Design, to figure out why bad design plagues us. Their findings, in a nutshell: - Product developers don't necessarily investigate how people use things in the real world. - Consumers aren't demanding the right things. - Feature creep has reached epidemic level. - Novelty is masquerading as good design. - So why buy a briefcase from a knife maker? Of course, reading the bullet points alone won't do you (and the consumers you design for) nearly as much good as reading the entire article, here . ... ...
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