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 7/10 Very Good --- itsinthegame.ea.com http://itsinthegame.ea.com/rss.aspx
Tuesday, May 13, 2008 --- 56 days ago http://itsinthegame.ea.com/archive/2008/05/11/back-from-season-opener.aspx
| Back home after a big week up in Vancouver. We hosted our first-ever EA SPORTS Season Opener, a showcase of most of our upcoming games for this year for media from all over the world. It was a great chance to give early looks at our new games to media who had come from near and far to get a taste of what they can see this year from EA SPORTS. You may have read some of the news and game previews that have come out of the event over the past few days. A few things I wanted to highlight: • I’ve mentioned a number of times that a real priority for us as the gaming industry evolves is diversifying our portfolio. We unveiled two new initiatives last week that I think we will do that. o We announced a new sub-brand with games designed for a broad casual sports gaming audience. EA SPORTS Freestyle replaces EA SPORTS Big, and we plan to ship three new games in the next year under this brand. FaceBreaker , coming in September, will be the first. While no announcements have been made, I’m also very interested in the health and fitness space and think we can be a leader in this space. Afterall, I was a P.E. teacher years and years ago and am excited about what we could do here. o We also announced an initiative for the Wii called “All-Play”. We’re designing five of our most popular franchises exclusively for the Wii this year and they’ll feature unique controls, unique modes, unique presentation, and unique packaging. ... |
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