Avi Sivan, the founder of the New York City-based IGIA, Inc., is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of 14 most recognized brands in the US. (PRWeb Jun 1, 2008) Read the full story at http://www.prweb.com/releases/2008/06/prweb986904.htm ...