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| Where Interactive Advertising Begins ... |
Wednesday, July 02, 2008 --- 49 days ago http://www.adotas.com/2008/07/atrinsic-acquires-ringtone-to-add-ad-platform/
| ADOTAS – New Motion, doing business as Atrinsic, an online media and mobile entertainment company, announced that it acquired the assets of Ringtone.com, a mobile entertainment destination. Ringtone.com receives about 1,000 signups a day. Based on existing subscribers and historical retention rates, Ringtone.com will generate a higher return on the company’s marketing investments than if it had organically acquired the customers during fiscal year 2008, Atrinsic said. That coupled with the company’s plan to slash its customer acquisition budget, Ringtone.com is projected to generate $145 million to $160 million in revenue with adjusted EBITDA of $15 million to $20 million, Atrinsic [...] ... |
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