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(August 14, 2008) Santa Monica-based Asylum VFX and renowned Director Gerard De Thame of H.S.I. bring us this :60 spot entitled Expectations for Kia Motors via David & Goliath. The spot exhibits clichéd metaphors of luxury car commercials that aim to highlight such things as precision, horsepower, and state of the art sound system. An SUV treks through a barren desert region, is serenaded by an orchestra, and awaits its owner outside a ritzy mansion. As the spot comes to an end, we are shown the one thing we are least to expect in a luxury car commercial, the 2009 Kia Borrego "A new kind of luxury SUV" at an affordable price. ...
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