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FeedRank: 3/10  3/10  Fair  ---  www.healthpopuli.com
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Monday, April 28, 2008 --- 88 days ago
The demand for health care appears to be somewhat elastic ....in economic terms. We economists define a good or service as elastic when the quantity demanded changes with a change in the price. This is happening to demand for Lasik surgery, a topic covered in the 24 April 08 New York Times . Data demonstrating the phenomenon of the elasticity of demand in health care comes from a fascinating, short poll conducted by QualityHealth , called the Health Opin III Survey . QualityHealth is a consumer health portal which is part of the larger company, MTS , which does interactive marketing. Overall, 73% of Americans say they are taking preventative measures to remain healthy. Am ong these, the most popular self-health measures are: Eating healthier, with 60% of people saying they do so; Taking vitamins, done by 48% of people; Exercising more, by 46% of people; and, Visiting the doctor more, done by 25% of people. While these are all useful tactics for managing health on a daily basis, nearly one-half of Americans (48%) say that given the current economy, they feel they have to cut back on the amount they spend on health care. The table shown above lists the areas where people expect they will cut back -- going to the doctor, visiting the dentist, and filling prescriptions. Of particular concern to me is the number of people saying a family member has been laid off in the past ...




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