Apple (AAPL) appears to have picked up a deal to deliver HBO programming though iTunes according to Portfolio. The new partnership will involve HBO, a unit of Time Warner (TWX) getting a better deal than other video content providers. The business magazine writes that "One possibility is that HBO programming will have a higher retail price than the flat $1.99 fee Apple currently charges for video content; another is that HBO will receive a larger cut of the same flat rate than other iTunes content providers receive." Whether the new deal will sour relationships with other premium video content providers...
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Anytime
