The McCain campaign continues to drown in stunning negativity. A quick search in YouTube for the term "John McCain" yields a results page filled with McCain-bashing videos including: • McCain's YouTube Problem Just Became a Nightmare • David Letterman Reacts to John McCain Suspending Campaign • John McCain vs John McCain - Get off the double talk express All 20 of the first 20 user-uploaded YouTube results are negative. In stark contrast, the top 20 YouTube results for the search term "Barack Obama" are all positive. The " Yes We Can " music video is still going strong, his speeches and interviews are in high demand, and his dancing moves on the Ellen Degeneres Show have attracted over 2 million views. McCain's top 20 videos, all of them potentially damaging, have been viewed 21 million times. Obama's top 20 videos, all favorable and brand-building, have been viewed 47 million times. So what's the McCain team doing wrong? As with the Hillary Clinton team's comparative marketing failures , the McCain web strategists are combining an outdated strategy of tight control with a woeful neglect of Web 2.0 tools. Their central campaign website has no external links to social networks like Facebook or MySpace. Photos aren't tagged for easy searching, are locked inside a Flash file with no deep links or tools for sharing, and cannot be commented on. The events page contains just four events inside an old-school calendar. Supporters looking ...
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