Many a lament has already been sung over the privacy implications to the judge's discovery ruling granting Viacom access to the login names and IP addresses of all users who have ever watched a video on YouTube as part of Viacom's $1 billion lawsuit against the Web site and its parent company, Google. So Media Wonk won't bother going over the same ground. (Good discussions of the issue can be found here and here .) But comparatively little attention has been focused on another likely outcome of the judge's order that holds potentially significant implications for the future of the online video business. read more ...