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Feed URL  The Full Feed from HuffingtonPost.com

FeedRank: 6/10  6/10  Very Good  ---  feeds.huffingtonpost.com
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Alison Rose Levy: Do You Believe in Objective (Ha! Ha! Wink, wink!) Science?
Saturday, May 17, 2008 --- 186 days ago
http://www.huffingtonpost.com/alison-rose-levy/do-you-believe-in-objecti_b_10224
As confidence in authorities plummets, one cherished bastion remains: the hallowed halls of medical scientific research. There we picture white-coated scientists making objective research determinations. Upon that bedrock, we make health decisions. But does our image correspond to reality? "The pharmaceutical companies say they're about the science, but they're really about marketing," Melody Petersen, author of Our Daily Meds, told Bill Moyers on television last night. A former New York Times reporter with privileged entrée into the pharmaceutical world, Petersen, over eight years of research, sought to find just one scientist, who was not on a drug company payroll and could validate research science. None could be found. The so-called independent and objective experts were all in pharmaceutical company employ. The "trustworthy expert" is a PR fabrication, first developed back in the 1930's by Edward Bernays, a nephew of Sigmund Freud, who applied Freudian psychology to mass media marketing. According to Trust Us, We're Experts, Bernays' time-tested formula (still used today) was hiring seemingly independent experts (and front groups) to manufacture the illusion of credibility in order to sell product. "Whether a medicine helps or hurts is secondary to profit," says Petersen. "A lot of money is spent selling drugs that don't work. The FDA found that 100,000 people die annually from drugs correctly prescribed a ...




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