After 14 months on the job, Zeeland City Marketing Director Abby deRoo and the city’s “Feel the Zeel” marketing campaign are both taking on challenges. The city marketing job was conceived with a dual focus, said City Manager Tim Klunder. “The primary directive was to really make a concentrated effort to make known what this city has to offer, both locally and regionally, (but) a fairly significant portion of the job was to coordinate downtown efforts. It was never meant to be just a marketing position or just a downtown position,” he said. WHAT PEOPLE ARE SAYING . . . about Zeeland’s “Feel the Zeel” marketing campaign and Marketing Director Abby deRoo, a year into things. “She’s doing a good job. She’s out and about.” — JEAN LANGE, restaurant general manager, Pizza Hut, 237 E. Main Ave. “I think she’s doing very good, but we have some empty storefronts in town, but in other towns, too. I don’t blame her. To me, she’s done a lot and got some good marketing ideas going.” — JACK HEUVELHORST, owner, Zeeland Schwinn Cycle and Fitness, 201 E. Main Ave. “I’d say our read has been very positive. I’ve gotten to know Abby quite well. She’s been quite active not only in the community, but in outreach things as well. We’ve had fun with the ‘Feel the Zeel’ campaign also, and we’re feeling really good about what’s going on, in spite of the state’s economy. I think were holding in there pretty darn good.” — BRUCE LOS, vice president of hum ...
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After 14 months on the job, Zeeland City Marketing Director Abby deRoo and the city’s “Feel the Zeel” marketing campaign are both taking on challenges. The city marketing job was conceived with a dual focus, said City Manager Tim Klunder. “The primary directive was to really make a concentrated effort to make known what this city has to offer, both locally and regionally, (but) a fairly significant portion of the job was to coordinate downtown efforts. It was never meant to be just a marketing position or just a downtown position,” he said. WHAT PEOPLE ARE SAYING . . . about Zeeland’s “Feel the Zeel” marketing campaign and Marketing Director Abby deRoo, a year into things. “She’s doing a good job. She’s out and about.” — JEAN LANGE, restaurant general manager, Pizza Hut, 237 E. Main Ave. “I think she’s doing very good, but we have some empty storefronts in town, but in other towns, too. I don’t blame her. To me, she’s done a lot and got some good marketing ideas going.” — JACK HEUVELHORST, owner, Zeeland Schwinn Cycle and Fitness, 201 E. Main Ave. “I’d say our read has been very positive. I’ve gotten to know Abby quite well. She’s been quite active not only in the community, but in outreach things as well. We’ve had fun with the ‘Feel the Zeel’ campaign also, and we’re feeling really good about what’s going on, in spite of the state’s economy. I think were holding in there pretty darn good.” — BRUCE LOS, vice president of hum ...