Just over a year ago, I joined fellow science bloggers Shelley Batts ( Of Two Minds ) and Tara Smith ( Aetiology ) in setting out to catalogue the accomplishments--and pitfalls--of the scientific blogosphere and to explain why people should pay attention. In a sense, we wanted to say "We are the science bloggers; hear us roar!" And, in order to make our case, we drew from the collective experience of our fellow science bloggers, far and wide, asking how blogging had affected their work, their careers, and their lives--both positively and negatively. The results were astounding. Across the blogosphere, scientists had started new collaborations, enhanced their scientific work, advanced their careers, been able to communicate science as never before, and had been offered a whole array of new and unique experiences and opportunities in part or in full due to their blogs. In fact, the stories we heard were so compelling that instead of just communicating them we asked ourselves another question: why has this phenomenon gone so underreported and unappreciated within academic circles? And, more pointedly, how can we most effectively communicate this potential to an academic audience--in hopes of catalyzing even more of these wonderful successes? I'm not sure if this is the answer, but our best effort at addressing this gulf between academia and the blogosphere was published today in PLoS Biology . In our paper, we address various instan ...