BOSTON, MA (MARKET WIRE) What does MLB player recruitment have to do with data-driven marketing improvement? A lot, according to Paul DePodesta, the former GM of the L.A. Dodgers and now Special Assistant for Baseball Operations for the San Diego Padres. Profiled in the book "Moneyball" and celebrated as a baseball operations wunderkind, DePodesta will keynote Aberdeen's (NYSE: HHS) upcoming CMO Summit, a one-of-a-kind event that will bring together senior marketing executives from some of the world's most preeminent brands to share ideas, gain insights and build relationships. ...
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