BOSTON, MA (MARKET WIRE) Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced the release of a new research study entitled "The Best Kept Secret of Top SMB Product Developers? Finding the Shortest Path to PLM," which finds that while the adoption of product lifecycle management (PLM) solutions is still in the minority among small to midsize enterprises (SMEs), those that are using it are seeing significant product development performance benefits. The report reveals that SMEs who deploy PLM see an average 18.5% improvement in product profit margins. However, Aberdeen also found a widespread misunderstanding ...
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