Service-oriented architecture (SOA) continues to show growth in Asia Pacific; many businesses are fulfilling their previous plans to move toward an SOA as they look to enhance their IT agility, integrate with partners, and drive down costs within their IT infrastructure. IT providers are benefiting and will continue to benefit from this activity. Within this region, most industries are now driving considerable spend on SOA. Marketing professionals at firms selling SOA technologies or services should segment the market into SOA-aware and non-aware companies and build campaigns relevant for these two major market opportunities. ...
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